Welcome to CALIDA
Born in Switzerland. And much more. CALIDA believes in sustainability – and has done long before it was cool. The name CALIDA has stood for Swiss quality that excites generations for more than 80 years. Today, as pioneers in terms of sustainability, we define the international premium segment with a unique range of incomparably comfortable underwear, loungewear and sleepwear.
Sustainable before
it was cool.
Our entire collection is developed at our headquarters in Sursee, and is manufactured via our own production platforms in Hungary and Romania – always adhering to the highest quality, working and environmental standards, and responsibility towards future generations.
Iconic since 1941.
In Switzerland, the peerless “CALIDA feeling” has been legendary for a long time. Our items have been worn here by – and across – generations for more than 80 years. We also like to rely on the tried and tested: Revolutionary classics like our pyjamas or ELASTIC bodywear are as good today as they have ever been. We are staying ahead of the game – with innovations that continue to set new standards in terms of quality, comfort and sustainability.
1941 – The beginning:
Max Kellenberger and Hans Joachim Palmers found CALIDA in Sursee (CH), where the headquarters remain to this day.
1957 – The first big innovation:
The pyjamas with the ingenious waistband make CALIDA famous outside of Swiss borders.
1965 – Seamless underwear:
The seamless women’s briefs give the wearer a slender silhouette – and CALIDA its next big success.
1999 – Trailblazers in sustainability:
CALIDA develops its first ecological and environmental balance.
2013 – First items made from TENCEL™:
The breathable, temperature-regulating natural fibres are introduced in daywear for the first time.
2016 – Pioneering sustainability:
CALIDA is the first underwear brand worldwide to introduce the “OEKO-TEX® MADE IN GREEN” label.
2018 – Circularity:
CALIDA launches the first circular shirt on the market – made from TENCEL™ and Cradle to Cradle Certified ®.
2019 – AMBER VITTORIA x CALIDA:
CALIDA presents a new Capsule Collection in collaboration with the New Yorker illustrator Amber Vittoria.
2020 – VIKTOR&ROLF x CALIDA:
The first cradle-to-cradle design co-operation with the Haute Couture luxury label VIKTOR&ROLF is launched in spring 2020.
2021 – Yellowbration:
With a new version of our most popular classics, we celebrate 80 years of CALIDA – 80 years of unique quality.
2023 – DEEPSLEEPWEAR:
CALIDA DEEPSLEEPWEAR combines the best of over 80 years of Swiss sleepwear expertise to create a uniquely good sleeping experience in all climatic conditions.
2024 – From little to no waste:
CALIDA replaces sleepwear packaging with re-usable laundry bags made from 100% recycled PET.
CALIDA GROUP
We are Family.
Not only is CALIDA a successful brand, it is also the patriarch of the CALIDA GROUP, the leading powerhouse in the international clothing and lingerie market. With a focus on sustainability, the Group is constantly developing useful synergies – for the responsible growth of all its brands and partners.
Discover our assortment.
