1. ‘CALIDA friends + forever’ is the loyalty programme of CALIDA AG, Bahnstrasse, 6208 Oberkirch, Switzerland (hereinafter ‘CALIDA’). Participation in the ‘CALIDA friends + forever’ programme exclusively invokes a legal agreement between CALIDA and registered customers (hereinafter ‘participants’)

2. You can take part in the loyalty programme by registering at a participating retailer or via the online shop www.calida.com. Your account will be credited with one loyalty point per purchase value of 45 CHF / 30 € / 30 GBP (depending on the currency used) of CALIDA branded products. The purchase value does not include delivery costs. Reduced goods and items by other brands are not included in the loyalty programme. Purchase values cannot be rounded up or saved for the next purchase. Loyalty points are non-transferable.

3. Loyalty points will be credited upon presentation of your ‘CALIDA friends + forever’ card at the till when purchasing your items at participating CALIDA retailers or upon entering your membership number when ordering via the online shop www.calida.com. Loyalty points cannot be assigned retrospectively. If items for which points were earned are returned (e.g. according to the statutory right of revocation), these loyalty points will be revoked. An overview of participating CALIDA retailers is available at www.calida.com/Our-World/Friends-Forever/Participating-Stores/ or in participating CALIDA retailers.

4. No loyalty points are awarded when purchasing gift cards. However, loyalty points can be earned when redeeming a gift card if a ‘CALIDA friends + forever’ card is presented by the customer at the check-out.

5. Once you have collected 10 points, you are awarded a loyalty bonus in the form of a voucher worth 45 CHF / 30 € / 30 GBP (depending on the currency used). You can redeem your loyalty bonus with your next purchase in the online shop www.calida.com or participating CALIDA retailers in the country where you are registered for ‘CALIDA friends + forever’. Loyalty bonuses cannot be paid out in cash. Loyalty bonuses expire five years after they are awarded.

6. CALIDA AG collects and stores personal data for the purposes of the loyalty programme. You can find out more in our data protection declaration which can be found at www.calida.com under ‘Data protection’.

7. Participants can cancel their ‘CALIDA friends + forever’ membership at any time and without notice. CALIDA may cancel the membership with a notice period of 10 days before the end of a calendar month. The right to cancellation for exceptional reasons is reserved.

8. CALIDA also reserves the right to make changes to, end or temporarily suspend the ‘CALIDA friends + forever’ programme or its terms of participation for good cause.

Valid from 25.02.2025

1. Program Overview: 

1.1. CALIDA AG, Bahnstrasse 40, CH-6208 Oberkirch, Switzerland (hereinafter referred to as "CALIDA"), operates the loyalty program "CALIDA CLUB," for which these terms and conditions govern participation. 

1.2. These terms and conditions are valid from February 25, 2025. 

1.3. Participation in the "CALIDA CLUB" creates legal relations solely between CALIDA and registered customers (hereinafter referred to as "Participants"). CALIDA CLUB is a free and voluntary service provided by CALIDA. 

1.4. The loyalty program is accessible to individuals for private purposes and is limited to one program account per person and email address. Individuals who are at least 18 years old and provide the necessary information according to section 2.3 may register for the loyalty program and receive a personal program account. A program account is used to manage participation in the loyalty program, as well as accumulated points and benefits. 

1.5. Employees and individuals employed by CALIDA's business partners or suppliers are only eligible for membership for private purposes and may, at CALIDA's discretion, be excluded from certain benefits of the program. 

1.6. Participation in the loyalty program is not permitted for businesses, associations, or other groups. The program may not be used for business or commercial purposes. Customers have no legal right to participate. CALIDA may refuse participation without giving reasons. 

1.7. The terms for other agreements with CALIDA, including those for products or services that Participants may have entered into with CALIDA, are not affected by these terms and conditions. 

1.8. The sole purpose of the loyalty program is to enable CALIDA to reward loyal customers for purchasing CALIDA products and participating in specific brand experiences. 

1.9. Participants can earn loyalty points by making eligible purchases, thus reaching the next loyalty tier of the program. CALIDA may announce additional program activities for a limited time, which will also qualify Participants to earn points. 

Loyalty points are converted into loyalty rewards once a set number has been accumulated. Participants can redeem these rewards under the terms outlined for each loyalty tier. 

2. Registration and Enrollment in the Loyalty Program 

2.1. CALIDA collects and processes personal data in order to operate the loyalty program. The scope of this data, as well as information on its collection, processing, deletion, anonymization, and sharing, can be found in the Privacy Policy. 

2.2. By joining the loyalty program and becoming a Participant, the individual confirms they have read and understood these terms and conditions. Participants also agree to be bound by CALIDA's Privacy Policy and General Terms and Conditions. 

If an individual does not agree to these terms, the Privacy Policy, and the General Terms and Conditions on the CALIDA website, they may not participate in the "CALIDA CLUB" loyalty program. 

The contract is concluded when CALIDA confirms participation, which is sent to customers via email. 

2.3. Registration for the loyalty program can be done in participating stores or on the online shop at www.calida.com (hereinafter referred to as the "Website") and requires the provision of the following details, along with acknowledgment and agreement to the conditions mentioned in section 2.2: 

• Salutation 

• Full name (first and last name) 

• Postal address 

• Email address 

• Language of correspondence 

• Phone number 

Participants may also optionally provide additional information, such as their date of birth and preferences. This data is considered personal and will be processed by CALIDA in accordance with the Privacy Policy. 

2.4. Participants are responsible for the accuracy of the information they provide and for updating it as necessary. Personal information can be updated through the customer account, in participating CALIDA stores, or through customer service. 

2.5. Furthermore, CALIDA collects information about purchases made and the redemption of loyalty rewards through the use of the digital "CALIDA CLUB" card (hereinafter referred to as the "loyalty card"). 

3. Mechanics and Execution of the Loyalty Program 

3.1. The loyalty program is a tiered program, with the tier determined by the number of loyalty points accumulated by the Participant within a year through eligible purchases and activities. 

Information about eligible purchases and other ways to accumulate loyalty points to reach the next loyalty tier can be found in these terms and conditions, the CALIDA CLUB FAQs, as well as on the CALIDA website or through additional media, such as marketing communications or social media. The benefits and rewards of each tier are at the discretion of CALIDA and may be limited in time or number. 

3.2. Collecting Loyalty Points 

3.2.1. Loyalty points refer to all points collected through purchases in the loyalty program. These are further divided into status points, bonus points, and pending points. 

Status points determine whether the Participant has Silver or Gold status. These show how many loyalty points the Participant has collected in total within 12 months. 

Bonus points are the loyalty points that can be converted into loyalty rewards. Once bonus points are converted into loyalty rewards, they are reset in the program account. 

Pending points are those loyalty points that have been collected from an online order but are not yet active. These points will be activated 30 days after the order. 

3.2.2. For each CHF 1, EUR 1, or GBP 1 (gross - including VAT) spent on CALIDA products, Participants earn 5 loyalty points. These will be provisionally credited to the Participant’s personal account within 24 hours of the purchase (pending points) and will be activated after 30 days. 

CALIDA reserves the right to organize spontaneous marketing activities and events to collect additional loyalty points. Eligible Participants will be informed about such promotions through the provided communication channels. Participation in these activities is at CALIDA's sole discretion. 

3.2.3. Shipping costs do not count towards the purchase value. Purchase amounts cannot be rounded or carried over to the next purchase. 

3.2.4. If merchandise is returned or exchanged (exercising the statutory right of withdrawal), the loyalty points received for the previous purchase of that merchandise will be deducted from the point balance. No loyalty points are awarded for the purchase of gift cards. However, loyalty points will be awarded when redeeming gift cards, provided the recipient is a Participant in the loyalty program and identifies themselves as such when redeeming. 

3.2.5. For a purchase to be credited to the program, the Participant must be identifiable. This is possible only if: 

• The Participant is logged into their online program account at the time of the online purchase. 

• The membership number registered for the loyalty program is provided when purchasing on the website. 

• In participating CALIDA stores, the Participant can clearly identify themselves as a member of the CALIDA loyalty program. This is done with the digital loyalty card or by providing personal information. 

The list of participating locations can be found via the provided link. 

3.3. Expiration of Loyalty Points 

3.3.1. If a Participant ends their participation in the loyalty program for any reason and/or opens a new program account, the loyalty points from the previous program account will expire and cannot be transferred to the new account. 

3.3.2. Loyalty points are non-transferable, and points cannot be credited retroactively for previous purchases. Legal recourse for the receipt of loyalty points is excluded. 

3.3.3. Loyalty points expire 2 years from the time they are credited to a Participant. CALIDA reserves the right to withdraw points in cases of incorrect crediting, such as when points were mistakenly credited due to a technical error or in connection with abusive or fraudulent behavior. 

3.4. Program Mechanics: 

There are two loyalty tiers with specific benefits and rewards: 

3.4.1. Silver Status: Upon initial participation in the loyalty program, Participants qualify for Silver Status with unlimited duration or until reaching Gold Status. Additionally, Participants who no longer meet the qualifications for Gold Status will be reassigned to Silver Status. 

Participants will be assigned to Silver Status if their loyalty points collected within 12 months do not exceed 2,000. 

Further benefits will be announced at the launch date. 

3.4.2. Gold Status: Once a program member has collected more than 2,000 loyalty points within 12 months, they qualify for Gold Status. This status lasts for 24 months. After 24 months, it will be checked again whether 2,000 loyalty points were collected in the last 12 months. If not, Gold Status expires after 24 months, and the Participant will revert to Silver Status. 

Further benefits will be announced at the launch date. 

3.5. Loyalty Rewards and Redemption 

3.5.1. 100 loyalty points equal a loyalty reward of CHF 1 or EUR 1, based on the currency zone. When 1,000 loyalty points are reached, Participants can exchange them for a voucher worth CHF 10 or EUR 10, based on the currency zone. The legal recourse to obtain loyalty rewards is excluded. 

3.5.2. Cash redemption or offsetting of loyalty rewards is not possible. Program accounts, loyalty rewards, and loyalty points are non-transferable. Loyalty rewards cannot be combined. 

3.5.3. Loyalty rewards can only be redeemed for the next purchase, either online at calida.com or in one of the participating CALIDA stores (including outlet). 

3.5.4. Loyalty rewards expire 6 months after they are earned. A Participant is not obligated to redeem their loyalty points or rewards. 

3.5.5. Furthermore, CALIDA reserves the right to organize special promotions and activities for which loyalty points or loyalty rewards can also be used. Eligible Participants can view and redeem these in their program account. 

3.5.6. In the case of a defect in a special offer, gift, or reward for which points were redeemed, the Participant has the right to credit the redeemed points for the reward. Exchange of rewards is excluded. In such cases, the Participant may contact customer service at any time. 

3.5.7. Special offers and promotions are available while supplies last or until the promotion period has expired. Available special offers and promotions may change from time to time, be available for a limited time, or be available in limited numbers. CALIDA reserves the right to change or replace these at its discretion. 

3.5.8. Special offers and promotions, as well as gifts and rewards, cannot be exchanged for loyalty points or other products or services. Cash redemption is also not possible. 

3.5.9. If an online order is not completed and the promotion period has expired, the special offer or promotion will be forfeited and removed from the cart. Participants have no right to special offers or promotions after the expiration of the specified period. Legal recourse for obtaining special offers or promotions is excluded. 

3.5.10. The benefits and rewards of the loyalty program are intended for the Participant's personal use. Resale, exchange, or transfer of rewards or benefits offered by the program is not permitted. 

3.5.11. CALIDA reserves the right to withdraw from the program, adjust the benefits, terms, and conditions, or change the loyalty rewards. This includes changing the number of loyalty points required to achieve a certain status, the value of loyalty rewards, and other terms of the program. 

3.5.12. CALIDA does not assume any liability for the loss or unauthorized redemption of rewards, special offers, loyalty bonuses, or loyalty points caused by fraudulent behavior of the Participant or third parties. 

3.5.13. In the case of concerns that loyalty points, loyalty bonuses, special offers, or promotions have not been properly credited to the customer account, the Participant may contact customer service within 60 days of the purchase, providing the email address linked to the customer account, the date of the program activity, and a description of the issue. CALIDA will strive to review and correct problems reported in a timely manner. 

3.5.14. If the Participant fails to notify CALIDA within the specified period about any errors, CALIDA is not obligated to make retroactive changes. 

3.6. Notifications and Communication 

3.6.1. By accepting the terms of participation, the Participant agrees to receive promotional emails. 

3.6.2. A Participant may opt out of receiving promotional content at any time via an unsubscribe link or within the customer account. CALIDA reserves the right to continue sending transactional emails and program-related informational emails, which were agreed upon with the acceptance of the participation terms, to the Participant. 

For concerns or issues, the Participant may contact customer service or email [email protected]. 

3.7. Changes to the Loyalty Program by CALIDA 

3.7.1. CALIDA is entitled to change or supplement these terms of participation at any time. Any changes or supplements will be communicated via email in a timely manner. The changes or supplements are considered accepted if the Participant does not object in writing (e.g., email, fax) within six weeks of notification by email. CALIDA will specifically point out this consequence when announcing the change. The timeliness of the objection will be determined by the date it is sent. If a Participant objects to the change or supplement, CALIDA is entitled to terminate the agreement with the Participant by ordinary termination. 

3.7.2. CALIDA reserves the right to end the program and memberships at any time, without providing reasons, or replace it with another program. The termination, change, or replacement of the program or membership does not give the Participant any claims. In the case of termination, loyalty points remain valid for 4 (four) weeks after notification. During this period, available points can be redeemed for rewards. 

3.8. Termination of Participation in the CALIDA CLUB Loyalty Program 

3.8.1. The contract for membership in the "CALIDA CLUB" is indefinite and may be terminated at any time in the program account or by CALIDA customer service without notice. Upon receipt of the termination, participation ends immediately. 

3.8.2. CALIDA may terminate the membership with a notice period of ten days at the end of a calendar month. Reasons for ordinary termination by CALIDA may include, but are not limited to, the following: 

• Inactivity of the membership for more than 3 years. 

• The loyalty program is closed due to economic, legal, or other significant reasons (e.g., data migration) by CALIDA. 

3.8.3. The right to extraordinary termination remains unaffected. Reasons for extraordinary termination by CALIDA may include, but are not limited to, the following: 

• Fraud, misrepresentation, or other behavior that is incompatible with these terms and/or harms CALIDA or its interests, including, but not limited to, any suspected illegal, fraudulent, or unauthorized use of rewards, loyalty points, loyalty cards, credits, loyalty rewards, and/or promotions of the program. 

• Any suspicion of abuse of the program. 

• Non-compliance with the loyalty program conditions. 

• Any illegal activities. 

CALIDA reserves the right to take legal action against the Participant in the case of suspected illegal activities, fraud, misrepresentation, abuse, or violation of these terms. 

3.8.4. In the case of termination by the Participant, all loyalty points and program levels are immediately forfeited, and the Participant is no longer entitled to redeem special offers or promotions related to the loyalty program. In the case of ordinary termination, loyalty rewards immediately expire and cannot be redeemed.

3.8.5. In the case of ordinary termination by CALIDA, points remain valid for 4 (four) weeks after notification. During this period, available points can be redeemed for rewards. After this period, loyalty points expire and cannot be transferred to a new program account or redeemed for loyalty rewards. 

3.8.6. In the case of extraordinary termination, loyalty rewards immediately expire and cannot be redeemed. 

3.8.7. Upon termination, the Participant will no longer receive communications related to the loyalty program and will no longer receive program-related notifications. 

4. Liability 

Unlimited Liability: CALIDA is fully liable for intent and gross negligence and, if applicable, in accordance with the product liability laws of the Participant's country of residence. CALIDA is also liable for damages resulting from injury to life, body, or health caused by minor negligence. 

For other cases, the following limited liability applies: In the case of minor negligence, CALIDA is only liable for the violation of a key contractual obligation, the fulfillment of which is necessary for the proper execution of the contract and upon which the Participant may regularly rely (cardinal obligation). The liability for minor negligence is limited to foreseeable damages at the time of contract conclusion, the occurrence of which can typically be expected. This limitation of liability also applies in favor of CALIDA's legal representatives and agents. 

5. Data Protection 

5.1. In accordance with applicable data protection regulations, CALIDA uses and transmits personal data and information collected in connection with participation in the program. 

This includes, but is not limited to, purchases made in connection with program membership. The use of the Participant's personal data is in line with CALIDA's Privacy Policy, which is an integral part of these terms of participation. 

5.2. CALIDA uses and stores the personal data and information of the Participant to fulfill the following purposes: 

• Program account: Creation and management of the program account. 

• Products and services: Provision of products and services, including the operation and maintenance of program membership. 

• Fraud protection: Prevention of deceptive and fraudulent activities. 

• Internal use and legitimate interests of CALIDA: Use in accordance with CALIDA's Privacy Policy. 

• Legal obligations: Fulfillment of legal obligations. 

6. Contact and Further Information 

6.1. For information about the loyalty program and participation, customer service can be contacted via email at [email protected]. Alternatively, this can also be done via the contact form on the website calida.com. 

6.2. Additional information and answers to frequently asked questions about the loyalty program can be found by Participants in the program's FAQ after the entry into force of these terms of participation. 

6.3. CALIDA is not responsible for inquiries or correspondence lost or delayed by mail or the internet. 

7. General Provisions 

7.1. If any provision of these terms of participation is or becomes invalid, the validity of the remaining provisions shall not be affected. 

7.2. These terms of participation are governed by Swiss law. This choice of law ensures that Participants with their usual residence in one of the EU member states are not deprived of the protection granted by the mandatory provisions of the law of that state.